ITE retail course students get hands-on experience in running a store
By Yvonne Ang, Channel NewsAsia
30 March 2005 2302 hrs
Students at ITE's East Coast Campus will not have to travel far to shop for the latest fashion wear.
77th Street, a store popular with teenagers, has opened its 12th outlet right within the school premises!
The store will also be run entirely by students from the school's retail course.
77th Street@ITE opened its doors to the excited cheers of hundreds of ITE students.
This venture is the first of its kind in Singapore, and according to 77th Street founder Elim Chew, certainly will not be the last.
If it works, she hopes to extend it to other areas, even developing an internship programme to give students a taste of retail work.
Elim Chew, Founder, 77th Street, said: "I believe very much in this collaboration because 77th street is all about the youths. It's all about giving them a platform to be able to excel in what they want to do."
As for the students, they are looking forward to the chance to put their classroom knowledge to the test.
"It's really attracting people, it's wonderful!" said one student.
Many also felt the experience of running the store would prepare them for their future careers.
Yoong Han, Retail Course Student, said: "I actually hope to learn some hands-on skills about running a business because I actually have plans to open a business myself somewhere down the future. I hope to learn stock taking, managing a store, handling customers, everything, stock ordering, housekeeping. I'm more than proud to have this in my school."
Apart from sales techniques, students will also be taught how to set and meet sales targets and deal with customers, all part of the retail operations segment of their course. - CNA
Taken from: http://www.channelnewsasia.com/
By Yvonne Ang, Channel NewsAsia
30 March 2005 2302 hrs
Students at ITE's East Coast Campus will not have to travel far to shop for the latest fashion wear.
77th Street, a store popular with teenagers, has opened its 12th outlet right within the school premises!
The store will also be run entirely by students from the school's retail course.
77th Street@ITE opened its doors to the excited cheers of hundreds of ITE students.
This venture is the first of its kind in Singapore, and according to 77th Street founder Elim Chew, certainly will not be the last.
If it works, she hopes to extend it to other areas, even developing an internship programme to give students a taste of retail work.
Elim Chew, Founder, 77th Street, said: "I believe very much in this collaboration because 77th street is all about the youths. It's all about giving them a platform to be able to excel in what they want to do."
As for the students, they are looking forward to the chance to put their classroom knowledge to the test.
"It's really attracting people, it's wonderful!" said one student.
Many also felt the experience of running the store would prepare them for their future careers.
Yoong Han, Retail Course Student, said: "I actually hope to learn some hands-on skills about running a business because I actually have plans to open a business myself somewhere down the future. I hope to learn stock taking, managing a store, handling customers, everything, stock ordering, housekeeping. I'm more than proud to have this in my school."
Apart from sales techniques, students will also be taught how to set and meet sales targets and deal with customers, all part of the retail operations segment of their course. - CNA
Taken from: http://www.channelnewsasia.com/
30 March 2005 2302 hrs
Students at ITE's East Coast Campus will not have to travel far to shop for the latest fashion wear.
77th Street, a store popular with teenagers, has opened its 12th outlet right within the school premises!
The store will also be run entirely by students from the school's retail course.
77th Street@ITE opened its doors to the excited cheers of hundreds of ITE students.
This venture is the first of its kind in Singapore, and according to 77th Street founder Elim Chew, certainly will not be the last.
If it works, she hopes to extend it to other areas, even developing an internship programme to give students a taste of retail work.
Elim Chew, Founder, 77th Street, said: "I believe very much in this collaboration because 77th street is all about the youths. It's all about giving them a platform to be able to excel in what they want to do."
As for the students, they are looking forward to the chance to put their classroom knowledge to the test.
"It's really attracting people, it's wonderful!" said one student.
Many also felt the experience of running the store would prepare them for their future careers.
Yoong Han, Retail Course Student, said: "I actually hope to learn some hands-on skills about running a business because I actually have plans to open a business myself somewhere down the future. I hope to learn stock taking, managing a store, handling customers, everything, stock ordering, housekeeping. I'm more than proud to have this in my school."
Apart from sales techniques, students will also be taught how to set and meet sales targets and deal with customers, all part of the retail operations segment of their course. - CNA
Taken from: http://www.channelnewsasia.com/
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